we never met

Mornings are my favourite. I love the light and the promise the day ahead carries. Like today!

It’s been a fantastic day and to top it up, I’ve just discovered an amazing instagram account – We never met – by Brazilian duo Alex Mendes and Hugo Catraio. The pair works at Ogilvy in London and in their spare time populate the feed with photos of strangers and made-up short stories that could be true… if only we knew.

People’s looks can be deceiving, showing you something very different from what they really are, so because we’re not showing people’s faces that allows us to create new identities for them. It’s amazing to observe how even a single line of a story can completely change the way you see a person and create a character around someone.

Alex Mendes

via A Cup of Jo. More on FastCo.


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